Are your products focused on customers from 16 to 24 years old (Generation Z)? If so, we are sure that you will not want to miss the opportunity to make money with TikTok. Selling on TikTok really has potential, which is expected to be a trend now and in the future.
If retailers, shops or companies haven’t started using TikTok as a marketing and advertising tool, maybe your competition has already applied it. Don’t worry because you do not have enough knowledge about TikTok online marketing! Everything you need to start your business on TikTok can be found in our article today. Our tutorial will show you a more detailed and comprehensive introduction to this useful platform.
What is TikTok?
TikTok is a social media application released in September 2016 and designed by ByteDance. This application specializes in making space for users to share short videos about creativity, knowledge as well as valuable moments in daily life.
TikTok allows users to record short videos, edit them with music and special effects, then share these videos through accounts in this app. TikTok is the world’s most downloaded app in 2019. Moreover, it is an app with the fastest growing speed all over the world.
Why TikTok is suitable for Online Marketing?
In the recent years, selling online via social networks is not strange for everyone. Besides Facebook, Instagram,… TikTok is becoming an effective tool for online marketing because of these following reasons.
1. On TikTok, the young users (People at the age between 15 and 27) account for 60%. They spent much time online; therefore, your products have high opportunity to approach to them.
2. Tik Tok is known as the network that is very popular with the young community and the most downloaded app at that time. Interaction between seller and customer is the key factor to online selling and TikTok does well.This app promises to be a friendly social network, an effective sales channel for those who are doing online business. Every day, Tik Tok attracts more than 500 million users worldwide and a number of views, so selling on TikTok is a best way for you to reach potential customers in the shortest time.
3. TikTok provides you with various and helpful tools to create impressive, high-quality videos. Therefore, you can completely apply its useful features to promote your online marketing. In the recent years, Tik Tok was no longer stranger to the online community. Moreover, there are many TikTok videos that became a phenomenon shared and popularized on other social networks such as Youtube, Facebook,…From that, we can conclude that selling on Tik Tok will be one of the effective ways to improve your business.
How to use TikTok to promote your online Marketing?
Select products sold on TikTok
“What products should I choose to sell on TikTok?” is a question many people are wondering. As you probably know, most of Tik Tok users are aged between 15-27 years old, so you should trade items that young people often take notice of such as
- Handmade things
- Products related to TikTok hot trends
Hot items that are sought after by young people to look different or unique are suitable for TikTok marketing. If you have a good-looking appearance or a singing/dancing talent, you are likely to earn more money from your TikTok account.
One of the most useful ways to find customers is commenting on videos of famous people who have a lot of followers. You leave comments about humorous quotes, hot sentences in order to get more followers on your personal page. Or you can also attach useful information or outstanding uses of your product to attract other TikTok users.
In addition, you can look for any potential customer by using TikTok hashtags effectively. For example, the product you are selling is street clothings, use the hashtag #streetfashion, then enter this hashtag into search bar. As the result, all accounts that are interested in this topic will appear. After that, you just need to click follow them. This is like an invitation to attract them, a notification of your presence and the items you have. If customers are interested in your product or your TikTok videos, they will follow you back. Doing so can help you make impression on TikTok users and have more new followers. The more followers you get, the easier your online marketing will be.
Record TikTok marketing videos
After you identify products for sale and potential customers, you need to record TikTok videos to advertise for your store. There are no difference in recording between marketing videos and normal TikTok videos. But, you should take some notes into consideration to do TikTok markerting in the most effective way.
Firstly, the content of your videos should be as unique and interesting as possible. The unique video will get more and more attention TikTok community. It is better to make other users feel impressive with your videos as well as your products. In addition, making videos involved in hot trends at that time is also a good idea. Or you can create your own trend!
Secondly, you need to choose a model that is suitable for. For example, if you join in the field of fashion, you need a model who is in shape and has beautiful face. In each different field, there are different criteria for modeling. Besides, you need to prepare the tools and locations before recording by decorating your room fit to the concept of products, preparing camera, sample products, smart phones…Remember to add hot hastags or hastags that make it easy for customers to find your products before posting video on TikTok.
Tips to have best marketing video on TikTok:
1. You must pay attention to the frame rate, adjust it to be easy to watch with viewers.
2. Try to arrange the products so that they catch the eye but still retain the natural look.
3. Select the soundtrack for your product in a appropriate way, depending on the type of product. You can also use hot trend soundtracks to attract more interest.
How to record TikTok video?
The first step is go to Upload from the menu bar. Then, select the length of TikTok videos you want to record: 60 seconds or 15 seconds. You can even choose a photo template to record with. It is also possible for you to apply TikTok effects to improve the look of your video.
When everything is ready, tap and hold the Record button to continuously shoot your video.Quickly tap it again when you want to stop. You can also quickly tap it to start and stop recording with no continuous shooting. After your video finishes recording, use TikTok tools to edit as you like.
In conclusion, with a little bit creativity, patience and time, you can use TikTok to promote your online Marketing. E-commerce will develop strongly in the near future; therefore, why don’t you taking part in online marketing community on TikTok right now. We hope our advice and tips can support you in improving your business successfully on TikTok.
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