TikTok is a social network combining videos, images and sounds perfectly. It was released in 9/2016 by ByteDance- a China-based media and tech company and its attraction has never decreased. Chances are you’ve heard of TikTok, even if you don’t have an account on this app. Similar to other popular social media platforms like Instagram or Twitter, TikTok uses hashtags to help users categorize and discover posts. So if you’re new to the app and really want to make your account popular, you should learn to use TikTok hashtags. And our today article “How to make the ultimate use of TikTok Hashtags?” will help you.
A brief introduction about TikTok Hashtags
A TikTok hashtag is a word or a short sentence standing after an icon #. TikTok hashtags can be added on the caption of TikTok videos or in the comments section of any post. Thanks to hashtags, users on this app can classify their posts under certain content. Moreover, they are considered as a useful tool when people want their viewers to know that their posts are related to hot trends or popular topics on TikTok.
Hashtag will make the content of your posts easily reach to those who have the same interest, even if they do not follow your TikTok account. For example, you are football lover and want to watch TikTok video about this topic. You can enter #football or #footballchallenge to the search bar. After a short time, there will be thousands of results appearing for you to select freely.
The result of certain hashtag are all posts with this hashtag on TikTok. It can be said that hashtags play an role as links on the post. Therefore, when the user click on them, TikTok will display a lot of relevant information that other users have posted with the same hashtag.
Why Should The Hashtags Be Used on TikTok?
Firstly, Hashtags are essential when you want to increase Exposure and Likes on TikTok. Adding hashtags to your videos is a way to provide your audiences with an idea about what the videos are all about. Many TikTok users said that they were more likely to watch TikTok videos having hashtags. In addition, hashtags help you take part in trending topics.
Secondly, you can make use of TikTok hashtags to invite other users to visit your profile. If you are doing online marketing, you should pay attention to this reason. The more visitors you get, the more sales you will have. Of course, it is only possible if your accounts offer a particular product or service. Because of this, TikTok now are a promising market and attract a lot of brands all over the world.
Finally, hashtag is a key factor in earning more followers on TikTok. This is because many TikTok users are interested in specific kinds of content. TikTok videos attract such people through hashtags and make them follow your account and content if they find it relevant to their favourite. Clearly, without TikTok hashtags, some people will have to spend much time on finding what they like.
How to make the ultimate use of TikTok Hashtags?
Keep in mind the following things while posting to make the ultimate use of TikTok hashtags:
Know Your Audience:
As mentioned before, there is always the certain number of audience which might like watching TikTok videos involving in specific topics. So, the basic thing you must know to master TikTok hashtags is to research what the specific audience would like to see more often. Posting content which is in trend with appropriate hashtags could make your audience feel more excited about your videos. If you do so, your account will attract more followers and likes which decide the popularity of one account on TikTok.
Learn From The TikTok Influencers:
If you’ve ever researched TikTok market, you probably know who is in that field. They are TikTok influencers who have established their top positions on TikTok . You should learn how to use Hashtags from them. What you need to do is researching their trends in using hashtags on TikTok posts. And if possible, you can find out the success they are gaining from these efforts. From there, you will be able to know exactly how to use TikTok hashtags in most effective way.
Know About The Competitors:
Another way to use TikTok hashtags effectively is knowing what the competitor accounts are doing. It is better to find out what genre of hashtags do the audience often follow or what they expect to watch on TikTok.
Following and keep an eye on your competitors doesn’t mean copying what they do. It means keeping track of what they are doing and learning their best to apply on your account.
Analyze Hashtag keyword
To spread Hashtags and successfully use them, you should research Hashtags through keyword analysis before applying them in any campaign. Research the frequency and number of posts on TikTok using the selected hashtag and research different Hashtags to see which hashtags are used the most.
You can easily find popular hashtags by using tools on TikTok or through Hashtag analysis tools.
Some hashtags you should use if you want to promote your brand:
1. CONTENTS OF HASHTAG
If you create a completely new hashtag on TikTok, you should consider using the hashtags related to your brand, product and service. The content of the hashtag will greatly influence on your brand identity in potential customers’eyes on TikTok. The first impression is important, especially to those who are almost unknown to you.
For example, if your brand is about to organize an night event, you can make videos to introduce something about that and add the hashtag #nightevent. From that, all TikTok users who search for this hashtag can know about the event.
2. TRENDING HASHTAGS
A good way to boost your brand marketing is using trending hashtags, which have been widely used by millions of TikTok users.
For Valentine’s Day, for instance, there are many brands and companies carry out marketing campaigns on TikTok. They record videos about this holiday with their products and post on TikTok with trending hashtags related to Valentine. They are #Valentine, #14/2, #lover, #chocolate,etc.
Before you use hashtags for your videos on TikTok, you should put yourself in your customers’shoes to see if your posts on TikTok provide more value, more information than previous videos of other users or not. If your post containing hot hashtag are unique, interesting and inspirational, it will be more likely to be re-shared by other TikTok users. As the result, your post will create a very good impact on community and so does your brand.
3. SPECIFIC HASHTAGS OF BRAND
In fact, the problem of using popular hashtags is that your post may be forgotten among many posts with the same topic and the same hashtag. Therefore, besides adding hot hashtags, creating a specific hashtag of your company or store on TikTok is essential. These hashtags can be used for all of your advertising TikTok videos and make impression on customers when watching your videos.
So this post is our share on the topic “TikTok Hashtag”. Through reading this article surely you know about What TikTok Hashtag is as well as How to make the ultimate use of TikTok Hashtags. TikTok is not only a wonderful means of entertainment but it is also useful in online marketing.
Now, it’s your turn! Good luck!